PM Leads Tributes as Ad Legend Piyush Pandey, Creator of 'Mile Sur', Passes Away

Piyush Pandey, the legendary Indian advertising icon, passed away at 70. Over four decades, he revolutionized Indian advertising with his human touch and earthy wit, creating unforgettable campaigns like Cadbury's 'Kuch Khaas Hai', Fevicol's ads, and the national integration anthem 'Mile Sur Mera Tumhara'. His work, which celebrated everyday India, made Ogilvy the country's top agency. Honored with the Padma Shri, Pandey was remembered by Prime Minister Narendra Modi and others as a monumental creative genius and a true patriot whose legacy has left an indelible mark on Indian culture and storytelling.