Snap and Perplexity Partner to Integrate AI Search Directly into Snapchat

Snap, the parent company of Snapchat, has partnered with Perplexity AI to integrate its AI “answer engine” into the app starting early 2026. Under the deal, Perplexity will pay Snap $400 million in cash and equity, about 7% of Snap’s 2024 sales. The integration aims to provide users with real-time, credible answers while maintaining access to Snap’s My AI chatbot, enhancing engagement and attracting new users. Snapchat, with nearly 1 billion monthly active users, faces slowing ad growth, while Perplexity gains wider adoption. The partnership marks a strategic step in Snap’s AI-driven platform expansion.