Assam Turns Out in Droves, Selling Out Tickets Quickly for Zubeen Garg’s ‘Roi Roi Binale’

A fans' movement all over Assam has organized an unprecedented drive to make **Zubeen Garg's last movie, "Roi Roi Binale,"** a record-breaking box office smash. The movie, which hits the screens on October 31, is not just the last work of the favourite singer-actor but also a moving tribute to his still-reverberating memory. Zubeen Garg's sudden passing in Singapore last month left the state in grief, and fans have adopted the film as a means to rejoice his great work for Assamese and Indian music and cinema.

Pre-booking for the film opened on the night of October 30, and within hours, Guwahati theatres were almost sold out. By the next morning, there were but a few straggling tickets, testifying to the audience's fervent passion. Numerous spectators referred to the movie as "the last film of our beloved Zubeen da," attesting to its emotional and cultural significance. The campaign has rapidly expanded beyond simple ticket sales, with fans advocating for permanent screenings of the film in Guwahati, drawing inspiration from **Mumbai’s Maratha Mandir**, which has screened Shah Rukh Khan’s *Dilwale Dulhania Le Jayenge* for over three decades.

Subhankar Banerjee, a public relations practitioner from Guwahati, emphasized the potential for “Roi Roi Binale” to achieve a similar enduring presence in local theatres. He himself requested Simanta Shekhar to persuade **Aideo Cinema Hall** to make indefinite shows a commitment, emphasizing it as a great way to honor Zubeen da's memory. "If DDLJ can be screened for over 30 years in Maratha Mandir Mumbai, I believe we can consider Roi Roi Binale in the same line in Guwahati," Banerjee appealed, summarizing what the fans' hearts desire for the movie to gain historical status.

Social media has been instrumental in helping this campaign grow. Websites have acted as rallying points where fans come together to express their sorrow, respect, and shared vision of remembering Zubeen da. Fans have demanded that the film become an all-time box office hit, not only as a tribute to the legacy of Zubeen Garg but also as a source of inspiration for Indian cinema. Posts invite citizens to collaborate in breaking records and solidifying Zubeen da's legacy in the history of films. The movement has turned the release of the film into a civic act of remembering, with audiences perceiving it not just as entertainment but as an emotional bond to an artist who forged the lives of generations.

The campaign is an indication of the profound cultural and emotional reach that Zubeen Garg had over Assam. The fans label the initiative as a uniting movement for Assam, employing cinema as a medium to remember an artist whose music, performances, and persona touched the lives of countless individuals. In rallying support for prolonged screenings and endorsing social media support, the audience shows both the sustained appeal of Zubeen da and the wish to pay a lasting, tangible tribute to his memory.

Finally, "Roi Roi Binale" is not simply a film—it is a community celebration of Zubeen Garg's life and work. The fans of Assam have made the release of the movie a historic occasion, highlighting unity, cultural pride, and the role of cinema in memorializing icons. By this unprecented patronage, they plan to make it possible for Zubeen da's last creative endeavour to find the acclamation and respect that it warrants, setting up a proper memorial to one of Assam's most beloved cultural icons.